Key Takeaways
As the UK deals with the aftermath of its 2024 general election, industry leaders and tech giants are calling for immediate, tailored AI regulations.
These regulations aim to foster technological innovation and efficiency, ensure the accurate dissemination of electoral information, and mitigate misinformation in political advertising.
Tailored AI Regulations for Economic Growth
Industry experts stress the urgency of tailored AI regulations to enhance technological innovation and efficiency. With economic challenges at the forefront of political debates, the new government is urged to prioritize artificial intelligence to drive growth and maintain the UK’s competitive edge.
Rupal Karia, Country Leader UK&I at Celonis, highlights the need for immediate action to address inefficiencies in both private and public sectors.
“The next government needs to channel a more immediate focus on removing inefficiencies within UK businesses, which both the private and public sector are being weighed down by,” Karia states. She advocates for process intelligence to provide “data-based methods of generating positive impact at the top, the bottom, and the green line.”
James Hall, VP & Country Manager, UK&I at Snowflake, predicts significant AI investment and regulation focus. He anticipates the appointment of chief AI officers across government departments to align AI initiatives with governmental priorities.
Hall also emphasizes the importance of a robust data strategy, stating, “A foundational data strategy with governance at its core will help meet AI goals.”
His proposals include an AI fund for public-private partnerships, the use of synthetic data for global asset commercialization while maintaining privacy, and industry-specific AI regulations, particularly in healthcare and pharmaceuticals.
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Both experts agree that embracing AI and data-driven technologies is crucial for the UK’s future economic success.
“These steps will be crucial for a new government to support data-driven industries and ensure they can capitalize on AI, thus positioning the UK as a global innovation powerhouse whilst ensuring sustainable growth and protecting national interests,” Hall concludes.
Mixed Performance of AI Chatbots in Electoral Information
As the government and industry leaders push for AI innovation, the reliability of AI chatbots in disseminating electoral information has come under scrutiny.
An investigation into how AI chatbots responded to election-related questions revealed a mixed performance, underscoring the need for cautious reliance on these tools during critical times.
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This analysis included ChatGPT4o, Google Gemini, and Perplexity.ai, focusing on basic electoral information, policy questions, and fact-checked claims.
The investigation revealed a range of responses, from accurate and well-sourced to partially correct and misleading.
Notably, Google’s Gemini often redirected users to Google Search, reflecting a policy to limit election-related responses.
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ChatGPT4o and Perplexity provided correct and sourced answers for constituency-specific queries but differed in detail and comprehensiveness.
For example, while ChatGPT provided deadlines for postal and proxy voting, Perplexity offered more information on voter registration criteria but omitted some critical details.
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Instances of outdated information and misleading responses were also highlighted, emphasizing the need for careful use of AI chatbots for electoral information to avoid potentially nullifying voter actions based on incorrect guidance.
Google’s New AI Disclosure Requirements for Political Ads
In a proactive move to combat misinformation, Google has introduced stringent disclosure requirements for AI-generated or digitally altered content in political ads.
Advertisers must now indicate if their content uses altered or synthetic elements, prompting Google to generate in-ad disclosures for various formats, including feeds and shorts on mobile phones and streams on computers and televisions.
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For other formats, users are required to provide a prominent disclosure, with acceptable language varying according to the ad’s context.
In addition to these requirements, Google mandated disclosures for synthetic and digitally altered content in election ads in September and required YouTube creators to label altered or synthetic content.
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In March, the company restricted its AI chatbot Gemini from answering election-related queries to avoid accusations of spreading misinformation.
Meta Platforms, the parent company of Facebook and Instagram, adopted similar disclosure policies to curb AI-generated propaganda and misinformation.
In February, Meta began detecting and labelling AI-generated images made by other companies’ AI systems on Facebook, Instagram, and Threads as a measure to counter “people and organizations that actively want to deceive people.”
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As the UK prepares for its future in a post-election landscape, the focus on robust AI regulation, the accurate use of AI chatbots for electoral information, and the transparent use of AI-generated content in political ads is paramount.
Industry experts and major tech companies are advocating for comprehensive policies to ensure transparency, efficiency, and the responsible use of AI, shaping the future of the UK’s political and technological arena.
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