Key Takeaways:
- Google is introducing “Google AI” with the Pixel 9, featuring advanced machine learning capabilities to enhance user experience.
- New features: Add Me, Studio and Pixel Screenshots.
- All AI processing is done on-device, reducing the risk of unauthorized data access.
- The Pixel 9’s AI features position Google to compete with Apple’s upcoming AI enhancements in iOS 18.
- Increasing AI integration in smartphones, with competitors like Samsung and Motorola also investing in similar technologies.
In an exciting development, Google is set to revolutionize the smartphone industry with the upcoming Pixel 9 series by integrating a suite of advanced AI features branded as “Google AI.”
This significant leap in incorporating artificial Intelligence into its flagship devices positions Google against rivals like Apple Intelligence.
The Pixel 9 will unify existing machine learning features such as Circle to Search and Gemini under the Google AI umbrella and introduce three new features: Add Me, Studio, and Pixel Screenshots.
Add Me: This feature ensures everyone appears in group photos, building on the Best Take functionality introduced with the Pixel 8 series. It uses advanced AI to merge different shots, improving photos’ overall quality and inclusivity.
Studio: Studio is an all-in-one AI image generator integrated into the Pixels’ screenshot editor app. It allows users to create and remix stickers and potentially much more, leveraging Google’s extensive work in generative image and video models.
Pixel Screenshots: This feature resembles Microsoft’s controversial Recall but with a privacy-focused twist. Unlike Recall, which automatically captures all on-device activities, Pixel Screenshots only process screenshots manually. It adds metadata to these screenshots, enabling users to search for specific images and ask AI-driven questions about them.
Privacy concerns have been significant with features like Pixel Screenshots. Google’s approach ensures no automatic capturing occurs and all processing is done locally on the device, mitigating the risk of unauthorized access to sensitive information. This problem plagued Microsoft’s Recall.
Integrating Google AI in the Pixel 9 is a strategic move to compete with Apple Intelligence, which will be part of iOS 18. These new AI capabilities are expected to be showcased at Google’s hardware event on August 13, ahead of the Pixel 9’s anticipated release.
AI is the new marketing term
— Lakshya Lark (@lakshyalark) July 2, 2024
The tech industry’s focus on AI is growing, with companies like Samsung and Motorola also working on integrating generative AI features into their devices.
Google’s announcement is a testament to the belief that AI-driven functionalities will become indispensable in enhancing smartphone user experiences.
Their AI department can’t keep up with Chat GPT. And now Galaxy and iPhone do almost all the AI features that used to be Pixel exclusive features, and sometimes even better than Pixel.
— turbodarkle (@turbodarkle) July 2, 2024
The introduction of Google AI in the Pixel 9 series represents a significant milestone in the evolution of smartphones.
By combining innovative features with a strong emphasis on privacy, Google is enhancing the utility of its devices and setting a new standard for AI integration in the industry.
This screenshot feature is not really Recall tho.
It’s more comparable to what Apple has done for years with Spotlight where you also can look up whatever you want within images – not just screenshots— Tim 🏳️🌈 (@LuftkoppTim) July 3, 2024
As the Pixel 9 prepares to hit the market, users and tech enthusiasts eagerly await to see how these advanced capabilities will transform their everyday interactions with technology.
