Morgan Freeman, the legendary actor known for his distinctive voice, has publicly criticized a TikTok video that used artificial intelligence (AI) to replicate his voice without his consent.
The video, posted by the TikTok account Justine’s Camera Roll, featured an AI-generated narration in Freeman’s voice, purporting to be from his “nepo niece.” The creator later claimed the video was an “obvious joke,” but it sparked significant controversy online.
Shoot, it’s already to this point huh?🤔
Lets brace ourselves innovations brings their challenges and nuances as well.
And AI won’t disappoint us in both areas.— Ken (@Airte747) June 28, 2024
In the viral TikTok video, the AI-generated voice narrated the influencer’s day, describing how she allegedly asked Freeman for his credit card for a birthday activity, only to charge a yacht to his account. The narrative was meant to be humorous, but it fooled viewers into believing it was Freeman’s voice.
Freeman responded on social media, expressing gratitude to his fans for identifying the AI imitation and emphasizing the importance of authenticity and integrity.
Thank you to my incredible fans for your vigilance and support in calling out the unauthorized use of an A.I. voice imitating me. Your dedication helps authenticity and integrity remain paramount. Grateful. #AI #scam #imitation #IdentityProtection
— Morgan Freeman (@morgan_freeman) June 28, 2024
The influencer behind the video expressed shock at Freeman’s reaction and the media attention it garnered.
This incident is part of a broader trend of using AI to mimic celebrity voices, often leading to confusion and legal challenges.
Similar cases include Scarlett Johansson, who threatened legal action against OpenAI for allegedly using her voice without permission, and Drake, who faced criticism for using AI to replicate the voices of Tupac Shakur and Snoop Dogg in a diss track.
The use of AI-generated content has sparked a growing debate about the ethical implications and the need for regulatory measures. Hollywood has urged Congress to address the issue, but concrete legislative actions are yet to be seen.
The morgan freeman voiceover is worth holding dear. Making a parody is one thing, or an imitator, and should be made clear.
It is the same as using intellectual property without permission.
— dankbubba, MAGA #ChiefsKingdom (@dank1j) June 28, 2024
Freeman’s case highlights the potential for misuse of AI technology and the need for stricter controls to protect individuals’ identities and reputations.
As AI tools become more sophisticated, distinguishing between real and fake content will become increasingly challenging, raising questions about authenticity in the digital age.
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